Event Partner is the new tool in the marketing mix for the events sector. It allows event management companies and organisers to maximise attendance at their shows while exploiting their budgets to the full, building large numbers of online partnerships to promote their show.

Event Partner is a new affiliate network that has been developed purely for the events industry. This specific focus on events has allowed the network to build an extremely diverse yet useful list of publishers, social networks, and other online media as affiliates, all of which are geared towards creating sales for your event.

Current Practices

The events industry currently attributes £9.3bn to the UK's economy alone. On a global scale this figure is almost incomprehensible, yet everyday events across the globe still have the capacity for more delegates who cannot be reached via the traditional sales channels. The usual methods for marketing events are alliances with key magazines & newspapers and PR & advertising. Many event companies are now looking for a way to market their events online, building large numbers of links to their event web page and, thus, turning the resulting traffic into event ticket sales.

Maximising Return on Investment

With Event Partner, event companies will be able to maximise their ROI, as costs are based on performance which are result driven. In today's climate every penny of a budget needs to be fully justified, with affiliate marketing ensures, you only pay when a sale is done, which is essential for marketing in a recession. The event company sets the parameter of the deal they want to offer affiliates, and pays only against revenue delivered on the show.

Incentivising your alliances

The current style of marketing used in the events industry, centres heavily around building alliances with key industry players, be that associations & organisations, magazines or online portals. Event Partner works by incentivising these businesses to sell your event tickets, rather than just advertising your event. Our affiliates proactively look for improved ways to advertise and sell your tickets through their sites, while keeping your spend to a minimum when no sales are made.

Event Partner Ltd

Event Partner was developed by a group of individuals with a background in event production and marketing. "Having worked within the industry on both conferences and exhibitions the company has good knowledge of the practices used to promote events" said Ian Johnson, MD of Event Partner.

To learn more about the Event Partner Affiliate Network please visit our website at (www.eventpartner.net). This gives a full run down of all services that we have available. Alternatively contact a member of the Event Partner team via the following channels:

Event Companies please contact: Ross
Email: ross (at) eventpartner (dot) net
Telephone: +44 (0) 117 321 8308

Publsihers please contact: Eva
Email: eva (at) eventpartner (dot) net
Telephone: +44 (0) 117 321 8309