There are a number of different ways for affiliates to sell events from their web site. The method used will be dependent on the attractiveness of the offer, its relevance to your readership and web traffic demographic. We have listed a few options below that may help you decide how to position events on your website:

1. Place the event in your event directory

Often an underused page, now the events page can actually generate revenue for you. By adding relevant shows and more information, with direct links to the events booking page, the events page can now be used to list events that you think your readers would be interested in.

2. Banners & Buttons

Banners and buttons can be added at various points through your site, from side buttons to top page banners, to all areas of inventory on your web site. The listed events provide useful information and add value to your content.

3. Dedicated editorial

Dedicated editorial can be written about the event which can be added as a story to your website, profiling the event. This includes a link to the events booking page within the text or at the bottom of the article. A profile event, which is written up with more information, is likely to yield higher ticket sales and therefore increases revenue for you as a publisher.

4. Emailers

Events can be included in emailers to your readers. This could be either in the form of a banner or a featured editorial. If you think the proposition is strong enough, then dedicated emailers about an event are amongst the most powerful methods of promoting a show, and sometimes can yield several tickets sold in one go.

5. Widgets

You can add the Event Partner widget to your site. You select the events you want to appear in the widget and then choose between various possibilities, e.g. size, colour etc. to customise it and make it fit to your website. The widget can be placed on any location on your website.

6. Create a new page for events

You can create a dedicated events page in your site menu. It doesn't matter if you haven't had any events on your site before. Once the page is created and added to the menu, you can upload an entire 'page widget' to this page, and it will deliver a full range of affiliate based events that you choose to this page. It provides value added content to your site, and also a new revenue stream without disturbing from home page content.

Event Partner Ltd.

Event Partner is a team of individuals who have a background in the organisation and marketing of events and conferences. Having worked in this area, we have experience in promoting events in a variety of ways. You as an affiliate can benefit from this knowledge and generate extra revenue from your website.

To learn more about the Event Partner Affiliate Network and your possibilities please visit our website at (www.eventpartner.net) or get in touch through:

Email: info (at) eventpartner (dot) net
Telephone: +44 (0) 117 321 8308