Event Partner launches helping events during economic downturn.

With event companies looking to build a cost effective market strategy in times of recession, many will be looking for alternative marketing channels. In order to market shows by harnessing the power of multiple links to their website and maximising the use of alliances with other businesses and organisations, many events companies are turning to affiliate programmes to do this work for them.

Event Partner is a newly launched affiliate network that can reach audiences quickly and effectively. Using our marketing channels, they target audiences best suited and likely to take part in your event. Event Partner only charges when they sell tickets, so it's a purely a cost per-sale exercise. This way you only pay if they successfully market your event.

Head of Marketing Ross Hutchings, said: “The events sector is going through a difficult period and this affiliate service is an innovation that should come at a good time for those in the sector looking at new ways to market themselves.”

Event Partner will also be closely working with publishers and those with event sites and can now help you monetise your event calendar by giving you the opportunity to sell event passes to your targeted readership.

The business has a number of marketing people who have worked in the events industry previously, so we know how to promote events and which partnerships work.

“This will be a great way of creating revenue for your event externally, so you can get on with the logistics of putting it on.”